Essays about: "Seror Al-Rubaiee"

Found 1 essay containing the words Seror Al-Rubaiee.

  1. 1. Influencer advertising, sponsored, and non-sponsored: A study on how message types affect consumer purchase intention

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Seror Al-Rubaiee; Simon Lind; [2020]
    Keywords : Influencer; Sponsored advertising; Non-sponsored advertising; Online survey; Message type;

    Abstract : Background Social media influencer advertising is a fast-growing form of advertising. It has led to companies striking deals with influencers to benefit from the influencers’ big audiences of followers and social media users. Influencers promote the companies’ brands and/or products in exchange for a payment. READ MORE