Essays about: "Service Brand Avoidance"

Found 4 essays containing the words Service Brand Avoidance.

  1. 1. Brand avoidance in the airline industry : An explorative study on brand avoidance associated with the medium-haul airline-service industry of Generation Y

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Niels de Munck; [2019]
    Keywords : Brand; Anti-consumption; Airline; Service;

    Abstract : .... READ MORE

  3. 2. Brand Avoidance : A qualitative study on why consumers make conscious decisions to avoid social medial platforms like Facebook

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Charity Mashegede; Muram Shafik Radwan; Mariam Bilal; [2018]
    Keywords : brand avoidance; social media; Facebook;

    Abstract : Background: Interest in brand avoidance, which is a form of anti-consumption behaviour is growing among scholars, marketers and consumers. The extant literature has focused on the positive attitude consumers have towards brands, failing to account for reasons underlying brand avoidance. READ MORE

  4. 3. The Consequences of Consumer Brand Hate - A Case Study of Anti-branding Websites in the Airline Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lisa Scheider; Brittany Purkis; [2016]
    Keywords : Brand Hate; Anti-branding; Airline Industry; Consumer Brand Relationship CBR ; Consumer Complaint Behavior; Brand Avoidance; Consumer Dissatisfaction; Customer Service Quality.; Business and Economics;

    Abstract : Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline Industry Seminar Date: May 30, 2016 Course: BUSN39 - Degree Project in Global Marketing Authors: Brittany Purkis, Lisa Scheider Advisor: Annette Cerne Keywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consumer Dissatisfaction, Customer Service Quality. Purpose: The purpose of the study is to draw further understanding and investigate the hate relationship between a particular company and consumers and to develop theory in this area of study that has grown in relevance. READ MORE

  5. 4. Service Brand Avoidance : A qualitative study of the drivers in the service industry

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Ludvig Löfgren; Anna Östlund; [2016]
    Keywords : Service Brand Avoidance; Brand Avoidance; Consumer Behaviour; Anti-Consumption; Brand Relationship;

    Abstract : Abstract Background  Branding is a significant asset for a company, and can provide a firm with sole association and a special meaning for the consumer. Consumer research generally stresses the idea of positive consumption of brands and a gap in the consumer behaviour studies regarding brand avoidance can be exemplified. READ MORE