Essays about: "Service Co-creators"

Found 3 essays containing the words Service Co-creators.

  1. 1. Co-creators or puppets? : a study on AI-marketing’s role in consumers’ value co-creation

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Frida Bergquist Olsson; Hanna Dahl; [2021]
    Keywords : Digital marketing; AI Marketing; AI-based decision aids; Service-Dominant Logic; Value co-creation; Value co-destruction; Consumer value;

    Abstract : In recent years, AI has received increased attention in the field of marketing and is believed to grow even more in the future. It seems that the use of AI in marketing has a significant impact on consumer value creation. READ MORE

  3. 2. DEVELOPING ORGANIZATIONAL DYNAMIC CAPABILITIES IN PROJECT-BASED INTEGRATED SOLUTION : A Study of Servitization in Chinese Water Treatment Industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Hong Xiang Shao; [2019]
    Keywords : Performance; Dynamic Capabilities; Micro-foundations; Mechanisms; Project-based integrated solution; Project Manager; Service Providers; Service Co-creators;

    Abstract : Manufacturing firms seeking to create and extend competitive advantage are striving to include more services into their offerings. Meanwhile, there are research gaps such as how frontline service providers influence organizational dynamic capabilities and how organizational dynamic capabilities can be developed in servitization need to be systematically studied and explicitly explained. READ MORE

  4. 3. Language learning and motivation

    University essay from Industridesign

    Author : Kajsa Davidsson; [2013]
    Keywords : SFI; integration; language learning; cultural diversity; digital tools;

    Abstract : In this essay I present the process, learnings and final results of my master project. The project focuses on the education Swedish for immigrants, SFI, and how design can play a role in improving the education to better meet the needs of the learners and become more of a step towards inclusion. READ MORE