Essays about: "Service Dominant Logic"

Showing result 11 - 15 of 90 essays containing the words Service Dominant Logic.

1. 11. Delivering the undefined: The value potential of digital twins : A qualitative study on digital twins in the Swedish AEC/FM industry

   University essay from KTH/Ledning och organisering i byggande och förvaltning

   Author : Marcus Lövgren Moazzami; Marina Brandt; [2023]
   Keywords : Digital twin; Value Co-creation; Service Dominant logic; BIM; Digital platform; Digitalisation; Digital tvilling; samskapande av värde; Service Dominant logic; BIM; Digital plattform; Digitalisering;

   Abstract : The megatrend of digitalisation is transforming society, individuals, companies, and industries through the widespread adoption of new digital technologies. Among the emerging technologies, digital twin technology is regarded as a key enabler of digital transformation in the Architecture, Engineering, Construction, and Facility Management (AEC/FM) industry, where the transition from BIM to digital twins is primarily driven by the emergence of big data. READ MORE

3. 12. All Aboard the AI Express : An Exploratory Study on AI Implementation for Enhanced Digital Servitization from an S-D Logic Perspective

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Fanny Johansson; [2023]
   Keywords : Artificial Intelligence AI ; Digital Servitization; Service-Dominant S-D Logic; Value-adding Services; Co-Development; B2B Marketing;

   Abstract : Background: To remain competitive in Industry 4.0, B2B suppliers must develop new and increasingly advanced digital services by incorporating AI. However, although being of interest to practitioners, academic research on successful AI implementation in B2B functional domains is lacking. READ MORE

4. 13. Innovation Diffusion from the Service-Dominant Logic: The case of the Metaverse

   University essay from Göteborgs universitet/Graduate School

   Author : Abdul Aziz Sukkar; Rabih darwish; [2022-08-02]
   Keywords : institutional work; service-dominant logic; innovation diffusion; metaverse; service ecosystems;

   Abstract : This paper aims to examine the diffusion of innovation as a collective endeavour of actors, more specifically, market disruptors. Drawing on service-dominant (S-D) logic and service ecosystems perspective, innovation is conceptualised as a process of altering the set of interrelated institutions – long-lasting rules, norms, values and beliefs – that coordinate and govern value cocreation and resource integration practices. READ MORE

5. 14. TikTok and Spotify Two Music Industry Giants A Qualitative Study About Platform Complementarity

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Anna Johansson; Estella Wesslau; [2022]
   Keywords : Platforms; Complementarity; Service-dominant logic; Music industry; Coopetition;

   Abstract : Platforms have become increasingly important to many industries and the economy in general. Hitherto, most platform literature has focused on network externalities, suggesting a winner-takes-it-all scenario. READ MORE

6. 15. Service dominant logic for actor-to-actor co-creation of value and sustainability outcomes : case studies of five actors in the Swedishlegume industry

   University essay from SLU/Dept. of Forest Economics

   Author : Eric Lwin; [2022]
   Keywords : collaboration; innovation; service ecosystem; institutional logic; business administration;

   Abstract : Shifts to less energy intensive diets based on plant protein are necessary to meet the food demands of 2050. High protein crops such as legumes are a solution that confers farm-level and societal benefits. However, Sweden lacks the physical, societal, and political infrastructure needed for improved production and consumption. READ MORE