Essays about: "Service Encounter"

Showing result 1 - 5 of 51 essays containing the words Service Encounter.

  1. 1. Hey Google, speak human to me! A quantitative experiment of human-likeness and personalization in voice assistant interaction

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Louise Bengtsson; Violaine Lulin; [2019]
    Keywords : Voice Assistant; Social Presence; Anthropomorphism; Service Encounter; Advertising Context;

    Abstract : Voice assistants are a new customer touchpoint for businesses, and the market for voice shopping is expected to grow substantially in upcoming years. Despite high societal and business interest, academic marketing research on consumer interaction with voice assistants is scarce. READ MORE

  2. 2. The dramaturgy of the audit process : challenges in the social interaction between the auditor and client

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi; Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Clara Tuvesson; Kwok Lu; [2019]
    Keywords : Auditor-client relationship; auditor-client interaction; social interaction; role; audit process; social status; dramaturgical analysis;

    Abstract : Audit is a bilateral task where the auditors are required to socially interact with their clients during the audit process. The auditor and client may encounter different expectations that could lead to challenges in their social interaction. READ MORE

  3. 3. Where are you? : A qualitative investigation of self-service technology in the hotel industry

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Sara Fredriksson; Anna Schmidt; [2019]
    Keywords : self-check-in; SST in the hotel industry; SST customer roles; attitude towards SST; value creation in SST encounters; SST co-production;

    Abstract : Throughout the last years, the service encounter has gone through drastic changes due to rapid technological developments. The research area of service marketing is therefore putting a stronger focus on the academic field of technology-infused service encounters. READ MORE

  4. 4. Social Enterprises: How to succeed in the renewable energy sector in Sub-Saharan Africa

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Elise Ekman; Emelie Pilestål; Louise Hemvik; [2019]
    Keywords : Social Enterprise; Sub-Saharan Africa; Success Factors; Barriers; Renewable Energy;

    Abstract : In 2015, the United Nations developed 17 goals to work towards sustainable development by 2030. Among these goals, goal number seven focuses on providing clean and affordable energy for all, to solve problems such as poverty and to reduce greenhouse gas emissions around the world. READ MORE

  5. 5. The necessary evil : the challenges of manufacturer's transformation process towards servitization in the B2B context

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi; Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Issam Alibrahim; Hussam Restum; [2019]
    Keywords : Servitization; business-to-business; challenges;

    Abstract : Background: The servitization process of capital goods manufacturing is a contemporary issue and indicates that organizations are transforming from offering only products and goods to providing combinations of augmented services with their products. Purpose: The purpose of this thesis is to contribute to the body of knowledge on servitization and the challenges that manufacturers face in the transformation process towards servitization in a B2B context. READ MORE