Essays about: "Service Selling"

Showing result 1 - 5 of 78 essays containing the words Service Selling.

  1. 1. Space-as-a-service: a disruptive concept for the real estate industry?

    University essay from KTH/Fastigheter och byggande; KTH/Fastigheter och byggande

    Author : Alice Enström; Andrea Paulsson; [2020]
    Keywords : Disruptive innovation; space-as-a-service; digitalization; sharing economy; flexible leases; Disruptiv innovation; yta-som-tjänst; digitalisering; delningsekonomi; flexibla hyresvtal;

    Abstract : The technological development has enabled structural changes in the real estate market and created a growing concept of space-as-a-service. Space-as-a-service has emerged from the concepts of sharing economy, digitalization and servitization to meet the demand for flexible solutions on the commercial real estate market. READ MORE

  2. 2. Survival in the Retail Apocalypse : A qualitative study about surviving the retail apocalypse as a retailer

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi; Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Måns Nilsson; Christoffer Oveby; [2020]
    Keywords : ;

    Abstract : The retail apocalypse has a significant impact on the retail sector as we know it. The retail apocalypse is the reason for a harsh economic climate for physical retail stores throughout the world. The purpose of this study was to examine how sales personnel in retail stores can act as a competitive advantage when facing the retail apocalypse. READ MORE

  3. 3. The value perception gap between customers and sellers : A case study on aftersales services within maritime industry

    University essay from Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Author : Pontus Öström; Emil Fröyset; [2020]
    Keywords : Serive; Customer value; Value proposition; Customer perspective; Maritime industry; Service; Kundvärde; Värdeerbjudanden; Kundperspektiv; Maritim industri;

    Abstract : Increased competition and lower margins on products cause many traditional manufacturing companies to resort to services to increase revenues and differentiate themselves from competitors. A challenge manufacturing companies and their sellers face within this change lie within understanding what their customers value in the contexts of service and how to convey these values into superior value propositions. READ MORE

  4. 4. Churn Prediction : Predicting User Churn for a Subscription-based Service using Statistical Analysis and Machine Learning Models

    University essay from Umeå universitet/Institutionen för matematik och matematisk statistik; Umeå universitet/Institutionen för matematik och matematisk statistik

    Author : Amanda Flöjs; Alexandra Hägg; [2020]
    Keywords : Churn Prediction; User Churn; User Retention; Subscription-based Service; Machine Learning Models;

    Abstract : Subscription-based services are becoming more popular in today’s society. Therefore, any company that engages in the subscription-based business needs to understand the user behavior and minimize the number of users canceling their subscription, i.e. minimize churn. READ MORE

  5. 5. Customer Churn Analysis and Prediction using Machine Learning for a B2B SaaS company

    University essay from KTH/Matematisk statistik

    Author : Marie Sergue; [2020]
    Keywords : Churn; statistics; machine learning; Churn; statistik; maskininlärning;

    Abstract : This past decade, the majority of services have been digitalized and data more and more available, easy to store and to process in order to understand customers behaviors. In order to be leaders in their proper industries, subscription-based businesses must focus on their Customer Relationship Management and in particular churn management, that is understanding customers cancelling their subscription. READ MORE