Essays about: "Service and Relationship management and marketing"
Showing result 1 - 5 of 64 essays containing the words Service and Relationship management and marketing.
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1. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. READ MORE
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2. Examining the factors contributing to third-party logistics companies’ growth in Sweden
University essay from Högskolan Dalarna/Institutionen för information och teknikAbstract : The evolution of third-party logistics has sparked much academic interest over the years, with researchers looking at how the industry has grown and the factors that have contributed to it. The primary goal of this thesis is to examine the factors that have driven third-party logistics companies’ growth in Sweden for eighteen years (2002–2020). READ MORE
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3. Customers perception of Artificial Intelligence as Chatbots in CRM
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : ABSTRACT Title: Customers perception of Artificial Intelligence as Chatbots in CRM Subject: Bachelor thesis in business administration, 15 hp Authors: Hanna Trägårdh & Elsa Kuylenstierna Supervisor: Klaus Solberg Söilen Examiner: Ulf Aagerup Keywords: Artificial intelligence, Chatbots, Customer Relationship Management, Generation Z, Generation Y Purpose: The purpose of this study is to determine the perception Swedish customers from Gen Z and Gen Y have of companies using chatbots in customer relationship management. Furthermore the study will analyze if the different generational groups perceive chatbots in different ways. READ MORE
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4. eCRM features and customer loyalty : A qualitative study within the video streaming industry
University essay from Umeå universitet/FöretagsekonomiAbstract : The video streaming industry has grown at a rapid speed during the past decade and has becomea trending topic in regard to technological advancements. Nowadays, there are manycompetitors in the market, and it is getting harder to stand out from the competition. READ MORE
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5. Circulating for Service Sustainability : Examining relationship between sustainability and servitization in both B2B and B2C context of electric vehicles
University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenAbstract : Background: Due to the escalated environmental concerns and the requirement of Paris Agreement, restraining the carbon emission is aimed on a global scale. Being a solution, the electrification of vehicles is inevitable whilst the problematization to the batteries continues. READ MORE