Essays about: "Service-dominant orientation"

Found 4 essays containing the words Service-dominant orientation.

  1. 1. Service-Dominant Orientation 2.0: Consideration of Sustainability Concerns

    University essay from Karlstads universitet

    Author : Aierke Yermentayeva; Luke Carey; [2017]
    Keywords : Service-dominant logic; Service-dominant orientation; Value co-creation; Sustainability; Value co-creation capabilities; Trust; Affective Commitment; Perceived Value; Repurchase Intention.;

    Abstract : Abstract Service-Dominant (S-D) logic suggests mutual strategic benefit for all actors of the value network (Vargo & Lusch 2016). However, theoretical reasoning lacks empirical validation of S-D logic implications for performance indicators as well as customer experience. READ MORE

  3. 2. Co-creating A Brand Personality : An empirical case study on how a firm personifies its own brand by collaborating with other enterprises at the market

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Louise Åberg; [2015]
    Keywords : Co-branding; service dominant logic;

    Abstract : Purpose - The objective of this paper is to investigate how a brand reinforces its own brand personality by collaborating with partnering brands.  Design/Methodology/approach - A qualitative single case study approach was undertaken on the Swedish grocery brand Coop by which data were collected through the use of both primary and secondary data. READ MORE

  4. 3. Transitioning from a Goods-dominant to a Service-dominant logic : Visualizing the role of Remote Monitoring Systems

    University essay from Institutionen för informatik

    Author : Elin Wennerholm; [2012]
    Keywords : ;

    Abstract : The manufacturing industry is turning their attention from a solely product orientation view, to the creation of new value-adding services in order to increase their after-sales business. In this thesis, a case study was conducted in order to examine a manufacturing industry in their process of developing value-adding services. READ MORE

  5. 4. Probing of Consumer Orientation Based On Service-Dominant Logic : By Empirical Study of Cosmetics Companies

    University essay from Institutionen för ekonomi

    Author : Wang Yin; [2009]
    Keywords : consumer customer orientation; service-dominant logic; consumers’ self-service process; collaboration; interaction; cosmetics manufacturer;

    Abstract : With marketing concept being maturely developed, many firms are encouraged being customer-oriented. However, as firms pursue advanced technology development which is in order to meet customers’ various needs and being competitive, the furious competition of products innovation and development is raising which leads to time and people consuming blindly for firms, and the space of being competitive is condensed. READ MORE