Essays about: "Services Marketing Triangle"

Found 2 essays containing the words Services Marketing Triangle.

1. 1. Analysing the Communication Gap in a Business-to-Business Setting : A Qualitative Study of Alpha Inc. Sweden and its After Sales Service

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Sabine Müller; Veronika Safarova; Michelle Villavicencio; [2014]
   Keywords : B2B; Communication Gap; Gap Model; Internal Branding; IMC; Services; Service Encounter; Service Marketing Triangle; Service Quality;

   Abstract : .... READ MORE

3. 2. The Link between Internal Marketing and Customer Relationship Management : A Case Study of one Nordea Call Center in Sweden

   University essay from Företagsekonomiska institutionen

   Author : Joakim Stenbeck; Robin Cabander; [2008]
   Keywords : Customer Relationship Management; Nordea; Services Marketing Triangle; Internal Marketing and Focus Groups;

   Abstract : Purpose: The purpose of this thesis is to increase the understanding of the link between internal marketing and customer relationship management by conducting a case study of one Nordea call center. Background: Keeping existing customers is less expensive than acquiring new ones. READ MORE