Essays about: "Services marketing management"

Showing result 1 - 5 of 130 essays containing the words Services marketing management.

  1. 1. Participation, Empowerment and Power Dynamics in the Digitalisation of Agriculture in Sub-Saharan Africa; Ethnographic Research on the Smallholder Farmers’ Use of Mobile Platforms for Agricultural Development in Kenya

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Álvar González Bujedo; [2023-02-09]
    Keywords : ICT; Digital Services; Rural Development; Economic Growth; Poverty Alleviation; Social Practice Theory; Site Analysis; Participant Observation.;

    Abstract : Information and Communication Technologies, such as mobile phones, are hoped to contribute to rural development and poverty alleviation in Sub-Saharan Africa. Based on that mobile platforms bundle diverse digital services, including financing, marketing, and value chain management, they are supposed to be of support to smallholder farmers. READ MORE

  3. 2. Cloud Computing Pricing and Deployment Efforts : Navigating Cloud Computing Pricing and Deployment Efforts: Exploring the Public-Private Landscape

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Casper Kristiansson; Fredrik Lundström; [2023]
    Keywords : Cloud computing; Private cloud; Public cloud; Cloud computing services; Cost-effectiveness; Implementation effort; Google GCP; Microsoft Azure; Amazon AWS; Pricing models; Cloud adoption; Cloud cost management; Cloud migration; Instance computing; Serverless computing; Data storage; Molntjänster; Privat moln; Offentligt moln; Kostnadsjämförelse; Kostnadseffektivitet; Google GCP; Microsoft Azure; Amazon AWS; Molninförande; Molnkostnadshantering; Molnmigration; Instance computing; Serverless computing; Dataförvaring;

    Abstract : The expanding adoption of cloud computing services by businesses has transformed IT infrastructure and data management in the computing space. Cloud computing offers advantages such as availability, scalability, and cost-effectiveness, making it a favored choice for businesses of all sizes. READ MORE

  4. 3. Digital Sustainability: How does digital transformation in the tourism industry affect sustainable development? : A case study of the Innovation Voucher Project in Korea

    University essay from Södertörns högskola/Företagsekonomi

    Author : Jongwoo Lim; [2023]
    Keywords : Digital sustainability; Digital transformation transition ; Tourism business; Sustainable development; COVID-19; Service Marketing; Innovation Voucher Project;

    Abstract : This paper examines how the adoption of a series of digital technologies in tourism companies affects economic, social, and environmental sustainability. This research conducted a quantitative survey on tourism companies in Korea to empirically explore the connection between digital transformation and its impact on sustainability. READ MORE

  5. 4. Where does the revenues in the mutual fund industry come from? A qualitative study exploring actively managed mutual funds where a distinction has been made between bank- and nonbank distributed fund

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Lina Harling; Lovisa Gorton; [2023]
    Keywords : AUM; Mutual fund; Fund fee; Distribution channel;

    Abstract : This thesis investigates where the revenues in the mutual fund industry comes from and what determines the large amount of assets under management (AUM) within this industry. A qualitative study has been conducted where eight different interviews were held with interviewees within various seniorities at different institutions. READ MORE

  6. 5. Exploring the Potential of the Metaverse in Operations Management: Towards Sustainable Practices

    University essay from Jönköping University/JTH, Logistik och verksamhetsledning

    Author : Yaroslav Ukhanov; Andreas Berggren; [2023]
    Keywords : Metaverse; Virtual reality; Operations management; Sustainable development;

    Abstract : Problem statement - While reading earlier conducted research on how the Metaverse can be adopted into organizations' operations, a knowledge gap was identified. It was observed that despite the hype around the Metaverse, there is no empirical research on how organizations can adopt the Metaverse into their operations and how this can influence sustainable development. READ MORE