Essays about: "Servicescape"

Showing result 1 - 5 of 32 essays containing the word Servicescape.

1. 1. Teamwork makes the Theme work : A qualitative study on theming and performative labour as a differentiation strategy on SME Cafés in Sweden

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Zeeb Hala; To Quan Luu; [2023]
   Keywords : servicescape; theming; theme; performative labour; aesthetic labour; emotional labour; interaction; teamwork; café; coffee shop; differentiation; differentiation strategy; Disneyization; SME;

   Abstract : Servicescape is a physical setting where the performance, delivery and consumption are exchanged within a service marketplace. It includes sensory components, such as the theme of the place that has a high impact on customer perceptions and purchasing decisions and providing them with extraordinary experiences (Pine and Gilmore, 1999; Zeithaml, Bitner and Gremler, 2009). READ MORE

3. 2. Work hard, play hard : A qualitative study about how playful office design affects employees' well-being

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Jacob Sardal; Linnéa Eneberg; [2023]
   Keywords : playfulness; servicescape; office design; employee well-being; Lekfullhet; servicescape; kontorsdesign; anställdas välmående;

   Abstract : The purpose of this thesis is to add to the understanding of how employees’ well-being isaffected by playful offices. The thesis is presenting theories and previous research, forinstance within the area of servicescape, office design, and employee well-being, and isanalyzing eventual connections to the empirical data collected. READ MORE

4. 3. The effects of servicescape on customer satisfaction and possible implications on customer retention within movie theater industry

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Fareed Ahmedi; Mustafa Al Salhi; Felix Huynh; [2023]
   Keywords : SF Bio; Movie theaters; Cinema; Leisure Service; Servicescape; Strategic Roles of Servicescape; Three Dimensions of Servicescape; Five Servicescape Factors;

   Abstract : Research questions: How does the servicescape in movie theaters, with a particular focus on SF Bio Västerås, influence customer satisfaction and retention, and what are the perceived quality and challenges associated with its implementation? Purpose: The purpose of this study is to explore how movie theaters, such as SF Bio Västerås, use servicescape to influence customer service experience. The study aims to investigate the customers' perceived quality of movie theater servicescape and its impact on customer satisfaction and retention. READ MORE

5. 4. Exploring the Emergent Servicescape of Unmanned Stores: A Constructivist Analysis of Unmanned Stores in the Age of Digitalization

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Gentrit Beqiri; Mathias King Lykkegaard; [2023]
   Keywords : Unmanned stores; Unmanned solutions; Servicescape; Customer-retailer interface; Digital strategies; Phygital strategies; Customer engagement.; Social Sciences;

   Abstract : Unmanned stores are increasing in popularity as the prominence of digitalization is changing not only the customer-retailer interface but also the servicescapes of the stores. The current stakeholders within the industry are (1) tech-positive entrepreneurs that want to innovate the industry or (2) convenience-focused retailers adopting technological solutions to ease the workload. READ MORE

6. 5. The Impact of the Covid-19 Pandemic on Employee Behavior and Service Quality in an Airport Setting : A qualitative study in service management

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Gabriel Ekholm Lavebratt; Noah Tindberg; [2023]
   Keywords : Service Management; Servicescape; Airports; Covid-19; Customer Behavior;

   Abstract : In 2019, the Covid-19 pandemic brought a substantial change to the world. As good as everyone was affected and several sectors in the economy were impacted. Service businesses had to adapt their servicescape as a consequence. READ MORE