Essays about: "Servicescape"
Showing result 11 - 15 of 32 essays containing the word Servicescape.
-
11. Building Brand Equity in B2B Service Industry : Examination of the Servbrand Framework in Logistics Industry
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : This study investigates a debatable subject of branding; building brand equity in industrial service markets, particularly within the logistics service industry. The extant literature provided many brand equity models, the brand resonance pyramid being the most predominant one. READ MORE
-
12. SCHOOL FOOD SERVICE QUALITY : A quantitative study about Food Service Professionals’ and parents’ expectations
University essay from Umeå universitet/Institutionen för kost- och måltidsvetenskapAbstract : Background School meals have been seen to promote healthy dietary habits and social equality, in children, if parents are involved. The positive effects in the design of a sustainable school food service system come from a two-way communication between Food Service Professionals (FSP), and parents. READ MORE
-
13. SOS in the sky: Can technologies make airports ready for “take-off” again? : An exploratory case study of Frankfurt Airport
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: The ongoing global pandemic has brought the aviation industry to its knees. The dramatic decline of passenger numbers is particularly noticeable at airports, such as Frankfurt Airport. READ MORE
-
14. Exploring the Compatibility of E-servicescape Conceptual Model and the Conceptualization of Social Factors in the Context of Taobao and TMall
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Prior to the accomplishment of this research, the compatibility of the classic e-servicescape conceptual model in the context Taobao and TMall in China were rarely found among existing e-servicescape literatures due to the standardization taken by both online platforms towards the establishment of individual webshops. Meanwhile, the conceptualization of social factors as social dimension of e-servicescape construct was mostly absent in the existing e-servicescape literatures. READ MORE
-
15. Art hotels and value co-creation: the dynamics of the customers’ interaction A case study from Tuscany
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : In tourism, hotel customers and hotel settings are changing and evolving their nature: new dynamics and new contexts create and co-create new value. Hotels integrate new elements in their offer to recreate innovative physical environments and increase the customer experience. READ MORE