Essays about: "Servicescape"

Showing result 6 - 10 of 32 essays containing the word Servicescape.

  1. 6. Experiences in E-servicescapes : A multiple case study on brand experiences in online environments and its relation to brand equity

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Igor Mróz; Enok Enocson; [2022]
    Keywords : Brand experience; online brand experience; brand equity; e-servicescape;

    Abstract : With a fast-evolving digital society that offers individuals the option to shop from anywhere in the world, in a matter of seconds, competition amongst brands has never been tougher. It is therefore of greater importance for brands to distinguish themselves from competitors. READ MORE

  3. 7. Exploring LGBTQ+ Well-being in Toiletscapes: A Case Study of Lund University

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Melanie Elizabeth Povirk; Dianne Michele Cole; [2022]
    Keywords : gender; heteronormativity; servicescape; sexuality; social sustainability; toilet; toiletscape; LGBTQ ; queer theory; well-being; Social Sciences;

    Abstract : This thesis aims to critically investigate how a service organization’s physical spaces, particularly the toilet areas, impact LGBTQ+ individuals’ well-being. More particularly, this research focuses on Lund University in Sweden, a service organization with significant international and societal influence. READ MORE

  4. 8. How do esports actors perceive the Metaverse as a servicescape for esports: An interpretative phenomenological analysis : An exploratory study about the business opportunities and challenges in the Metaverse

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Anas Abed; Karolina Rinkevic; [2022]
    Keywords : Metaverse; esports; marketing in the Metaverse; servicescapes; online servicescapes;

    Abstract : The Metaverse is an immersive, interactive, and collaborative shared virtual 3D environment where people are represented by avatars and interact in real-time. The Metaverse is still an unexplored phenomenon that has recently become interesting to researchers. READ MORE

  5. 9. Framing servicescape and consumer value of cycle tourism with grounded theory approach (Case study: Sweden)

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Hetingfang Gu; [2022]
    Keywords : cycle tourism; servicescape; consumer value; Social Sciences;

    Abstract : .... READ MORE

  6. 10. ”THE EXPERIENCE IS THE BRAND” : A qualitative investigation of how e-commerce managers in the retail industry create brand experience, through the tools and features of e-servicescape

    University essay from Umeå universitet/Företagsekonomi

    Author : Axel Eklund; Daniel Söreng; [2021]
    Keywords : ;

    Abstract : “The experience is the brand” - is a quote which accurately conveys the current transition in today's society towards the so-called experience economy. The current business environment is becoming increasingly saturated with more brands - which in turn are growing more similar and compete on more or less the same terms. READ MORE