Essays about: "Servitization and Customers"
Showing result 11 - 15 of 42 essays containing the words Servitization and Customers.
-
11. Customer Perception of Servitization in the Durable Consumer Goods Segment of SMEs in Sweden : A Case Study with the Sjöstrand Trading AB
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Servitization has long since proven its benefits for manufacturing companies and is expected to gain future importance due to its sustainable and competitive significance. Yet, research has insufficiently addressed the effect of consumer goods companies integrating services in their portfolio to meet customer demands and justify new pricing models in B2C markets. READ MORE
-
12. Impact of digital transformation on the perception of value from customer perspective
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Existing literature about digitalization and business transformation in the manufacturing industry has mainly focused on understanding the supplier´s internal transformation of processes, the development of key capabilities, the relationship between suppliers and customers to co-create value and the transformation from product providers to service providers. The digitalization in essence is a new topic within this industry, then there is scant regard for how digitalization has transformed the perception of value from customers’ perspective in the energy industry. READ MORE
-
13. From Product to Service – The Customer Value of Servitization - A study examining the potential customer value of servitization of the indoor climate
University essay from Göteborgs universitet/Graduate SchoolAbstract : In an environment that constantly changes and with increasing competition, firms struggle to stay competitive. To be able to compete, firms have to differentiate. One way to do so is through servitization. By offering customers services instead of products, firms can improve their offering to customers by increased customization. READ MORE
-
14. Servitized industrial machinery as a new real asset for institutional investors
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : The increased penetration of servitization is an ongoing trend within the industrial machinery space. This typically means that industrial machinery manufactures themselves retain ownership of the machinery they manufacture whilst also taking over maintenance operations. Essentially, offering customers a netresult. READ MORE
-
15. Product Digitalization from the Perspective of an Established Manufacturing Firm
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : This thesis set out to investigate what motivates an established manufacturing firm to add smart and connectivity features into its products and what considerations are made when doing so. Such a firm was used as a case study object, a firm that is considering digitalization in one of its product areas but has not yet finalized the strategy on how to move forward. READ MORE
