Essays about: "Setayesh Sattari"
Found 2 essays containing the words Setayesh Sattari.
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1. Big browser is watching you : How Information Privacy Concerns and Involvement affect Purchase Intentions in Online Personalized Advertising
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Authors: Malin Karlsson, Sandra Karlsson, Amanda Malmberg Tutor: Dr. Setayesh Sattari Examiner: Prof. Anders Pehrsson Background: Consumers increasingly purchase products online due to the widespread use of the Internet. READ MORE
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2. Internal Branding in Multinational Firms : A gap analysis of internal stakeholder perceptions
University essay from Institutionen för marknadsföring (MF)Abstract : Authors: JoAnna Caster & Dana Linnes Tutor: Setayesh Sattari Title: Internal Branding in Multinational Firms- A Gap Analysis of Internal Stakeholder Perceptions Background: As globalization increases, the topic of internal branding has grown in popularity, particularly as a way for firms to secure a competitive advantage in the global marketplace. The topic is quite new however, and there are many aspects that have not been fully explored, including the influence of internal stakeholder perceptions on a firm’s internal brand and related support activities. READ MORE