Essays about: "Sex in advertising"
Showing result 1 - 5 of 21 essays containing the words Sex in advertising.
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1. Exposing stereotypes: A content analysis of Swedish television advertisements
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Stereotypes in television advertising have long been a topic of interest to researchers. Existing studies have shown that both gender stereotypes and age stereotypes are still present in advertising despite changing gender and age roles in society. READ MORE
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2. Sex sells - but should it? : The notion of using sex(ism) in tourism advertising
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : This thesis provides a discussion of the use of sex(ism) in advertisement and its implications for gender roles and values, with a focus on women’s status in society. We argue that women are being objectified and still considered second class citizens, even in such a gender equality forward country as Sweden. READ MORE
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3. The Secret Trade : Booksellers, advertisement and sexually transmitted diseases in eighteenth-century London
University essay from Stockholms universitet/Historiska institutionenAbstract : This thesis examines the relationship between booksellers, medicine for sexually transmitted diseases, and advertising in eighteenth-century London. The analysis is based on trade cards, prints and advertisement in newspapers and periodicals. READ MORE
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4. Generational attitudes towards sexual advertisement : A comparative study between Sweden and South Korea
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : To break through the clutter of advertisements, some advertisers uses sexual appeal as a technique to increase visibility and sales. The purpose of this study is to examine, from a Swedish and South Korean perspective, how the attitude towards sexual appeal in advertising differ between generations. READ MORE
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5. Cultural Differences towards Sexual Advertising : A comparative study between Swedish and South Korean students
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : This study has investigated whether cultural differences affect how one perceives sexual advertising. The study has focused on Sweden and South Korea, which showed great differences in Hofstede's cultural framework. Sweden, according to Hofstede, is considered to be a feminine country and has low uncertainty avoidance. READ MORE