Essays about: "Sexism advertising"

Showing result 1 - 5 of 8 essays containing the words Sexism advertising.

  1. 1. Structural sexism, “it's just a coincidence” : An interview study on the silence at Swedish advertising agencies

    University essay from Stockholms universitet/JMK

    Author : Charlotte Elgtberg; [2023]
    Keywords : Advertising agencies; Sexism; Silence; Structural discrimination; Organizational communication; Feminism; Reklambyråer; Sexism; Tystnad; Strukturell diskriminering; Organisationskommunikation; Feminism;

    Abstract : Sweden has been named one of the most equal countries in the world and is a role model for many. Despite this, there are hierarchies within companies that favor white middle-aged men. This has raised questions about what gender equality actually looks like in practice. READ MORE

  3. 2. Is it too late now to say sorry? : A descriptive research on how brands' responses towards sexism advertisements affect consumers' attitudes.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ellinor Larsson; Lovisa Ferngren; [2021]
    Keywords : Sexism advertising; Image repair strategy; denial; evasion of responsibility; reduction of offensives; corrective action; mortification; Attitudes; affect; behaviour; cognition;

    Abstract : Background: Brands that decide to publish sexist advertisements can generate issues for the company, as well as the perception the consumer has of the brand can become negative. This as consumers form attitudes towards the brand’s delivered communication which influence the overall evaluation the consumer has towards the brand. READ MORE

  4. 3. Is Sexism in Advertising really Necessary? : A quantitative study about Women's Attitudes towards Quality Attributes within the Female Fast Fashion Industry

    University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Author : Frida Nyström; Mimmi Forsberg; [2020]
    Keywords : Advertising; Sexism; Quality Attributes; Fashion; Kano; Objectification; Femvertising; Gender Stereotypes; Gender; Sex; Female Fast Fashion Industry;

    Abstract : Advertising is constantly surrounding us in different shapes, meaning that companies need to stand out in order to invoke people's attention. Advertising reflects the society's current norms which means that the media and society's values affect each other (Fagerström & Nilsson, 2008). READ MORE

  5. 4. European and Asian Customers Perceptiveness Towards Guerrilla Marketing

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Marika Vasileva; Ruth Angelina; [2017]
    Keywords : Guerrilla Marketing; Interpretation; Perception; Cross-Cultural Marketing; Cross Culture Customer; Advertising; Alternative Marketing;

    Abstract : Guerrilla marketing is becoming more and more popular as an advertising method in the recent decade, but yet very little is known about the effect of this unconventional marketing method. It is not very clear how different markets (nationalities) will react and interpret messages hidden into particular guerrilla marketing campaign. READ MORE

  6. 5. Sexism in Advertising : A Qualitative Study of the Influence on Consumer Attitudes Towards Companies

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Hanna Andersson; Emilia Schytt; [2017]
    Keywords : Women in Advertising; Sexist Advertising; Congruity; Incongruity; Gender Differences; Consumer Attitudes;

    Abstract : .... READ MORE