Essays about: "Shadi Botros"

Found 1 essay containing the words Shadi Botros.

  1. 1. LUXURIOUS BRAND AND SOCIAL MEDIA : Luxurious brands marketing strategies in social media

    University essay from Mälardalens högskola/Industriell ekonomi och organisation

    Author : Shadi Botros; Yacoub Said; [2021]
    Keywords : Luxury brands; Social media marketing activities; Brand perceptions; Brand awareness; Purchase intention.;

    Abstract : Date: 2021/06/03 Level: Master Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Shadi Botros, Yacoub Said (87/07/24) (95/01/01) Title: LUXURIOUS BRAND AND SOCIAL MEDIA Tutor: Edward Gillmore Keywords: Luxury brands, Social media marketing activities, Brand perceptions, Brand awareness, Purchase intention. Research questions: What are the outcomes of social media marketing used by luxury brands, brand awareness and brand perception, on purchase attention? Purpose: The purpose of this research is to study if social media marketing can have an effect on luxuries brands perception in consumers mind and if social media can influence consumers purchase intention. READ MORE