Essays about: "Shadi Sadat Tayebi"

Found 1 essay containing the words Shadi Sadat Tayebi.

  1. 1. “The effectiveness of design elements like picture, text and color in aesthetic products advertisement” : (Comparing advertisement in two countries of Iran and Sweden)

    University essay from IHH, Företagsekonomi

    Author : Shadi Sadat Tayebi; [2010]
    Keywords : advertising; management; art; design; culture; Iran; Sweden; aesthetics;

    Abstract : This research analyzes the effectiveness of design elements like picture, text and color in aesthetic products advertisement; it compares advertisements in the two countries of Iran and Sweden. Dependent variables in this research are the opinion of Iranian and Swedish consumers and Independent variables are pictures (model, endorser, endorser age, endorser nationality and appeal), color (colorful and black &white) and text (typeface and text concept). READ MORE