Essays about: "Shan Siwen"

Found 1 essay containing the words Shan Siwen.

  1. 1. Internationalization and Innovation : The case of Haier

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Shan Siwen; Gu Wei; [2009]
    Keywords : internationalization; innovation; Haier;

    Abstract : In order to investigate Haier's successful internationalprocess in the international market and to find out how Haier be internationalized intoa large multinational enterprise with its value of innovation, which facilitates thegrowth of Haier Group, the main purpose of the research is to explore how innovationwithin the organization supports the internationalization process of Haier Group. . READ MORE