Essays about: "Sharing economy platform"

Showing result 1 - 5 of 55 essays containing the words Sharing economy platform.

  1. 1. A Peer-fect Website Marketing Strategy

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Ellen Klofsten; Märtha Sandin Värn; [2023]
    Keywords : P2P rental platform; service marketing; sharing economy; sensemaking; Technology Acceptance Model; Social Sciences;

    Abstract : This thesis explores factors that influence consumers' willingness to use P2P rental platforms, and how these affect consumers’ service and brand impression. This was achieved by conducting a qualitative study through interviews and observations with participants exploring the P2P rental platform Hygglo. READ MORE

  3. 2. Fighting Food Waste with Food Sharing Platforms? A quantitative analysis of consumers’ repurchase intention on profit food sharing platforms

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Jiqing Chen; [2022]
    Keywords : Food waste; Food sharing; Sharing economy platform; Repurchase intention; Technology acceptance model.; Social Sciences; Business and Economics; Earth and Environmental Sciences;

    Abstract : Food waste could cause problems in society, the economy, and the environment, which is regarded as a global problem. In advanced countries, the majority of food waste happens in the retailer-consumer interface. READ MORE

  4. 3. Digitalising a Second-Chance of Fashion: An Empirical Study on What Drives Consumers to Repurchase Second-Hand Fashion on Peer-to-Peer Platforms

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Hedda Ottenstedt; Sofie van den Berg; [2022]
    Keywords : Second-hand fashion; peer-to-peer platforms; consumer behaviour; environmental sustainability; sharing economy; repurchasing; Business and Economics;

    Abstract : Thesis purpose: The current study examines the association between seven variables: environmental sustainability, perceived functionality, social influence, price value, hedonic motivation, uniqueness, and technology habit with the purchase of second-hand clothing on peer-to-peer platforms on a regular basis. Theoretical perspective: Venkatesh, Thong and Xu’s (2012) Extended Unified Theory of Acceptance and Use of Technology was used. READ MORE

  5. 4. An analysis of the Peer-to-Peer model of the sharing economy as an ecosystem platform. A case in the furnishing sector: TAGE for the Municipality of Göteborg

    University essay from Göteborgs universitet/Graduate School

    Author : Carlotta Muscolino; [2021-07-08]
    Keywords : Sharing economy; sharing service; furniture sector; peer-to-peer sharing economy; peer-to-peer furniture sector; value proposition; bottleneck sharing furniture;

    Abstract : Modern society is leaving behind the concept of a linear economy and moving ever closer to that of a circular economy. Therefore, the way we act has changed to become more and more sustainable. READ MORE

  6. 5. Digital sharing platforms : A study on potential barriers for successful establishment

    University essay from Umeå universitet/Institutionen för informatik

    Author : Julia Andersson; Robin Johansson; [2021]
    Keywords : digital sharing platforms; digital platforms; technological frames; collaborative consumption; sharing economy;

    Abstract : The rising trend of over consumption has led to threatening environmental consequences. A solution to this would be collaborative consumption, as it promotes environmentally friendly sharing behaviors. Collaborative consumption can be enabled with digital tools, such as digital sharing platforms. READ MORE