Essays about: "Sharing economy"
Showing result 11 - 15 of 250 essays containing the words Sharing economy.
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11. Sharing Economy Accommodation Platforms and their Perceived Effects : A Case Study on Stakeholders in Italian Rural Tourism
University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turismAbstract : Sharing economy accommodation platforms, particularly Airbnb, influence tourism, generating copious socioeconomic effects in cities, regions and greater areas. However, the impact of this phenomenon remains understudied in rural areas. This study aims to examine the perceived effects of Airbnb in a rural context. READ MORE
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12. Unlocking the Potential of AI-driven Circular Business Model Innovation : A case study of an industrial symbiosis
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Purpose – This study aims to explore and provide empirical insights into AI-driven circular business model innovation (CBMI) in industrial symbiosis. In doing so, it addresses the knowledge gap regarding how industrial companies can use AI to amplify circular business models and facilitate AI-driven circular innovation. READ MORE
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13. Unveiling Consumer Perception: Exploring the Impact of Decoupling Product Ownership : Decoupling of white goods ownership
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakultetenAbstract : The sharing economy enables sustainable consumption through efficient access to products, but transitioning from ownership to a subscription-based model faces barriers. The thesis author explored how the decoupling of product ownership impact on the variables; consumer's perceptions of - psychological value, monetary value, social value, brand image, brand attachment, brand loyalty, service quality, and product quality and performance in the context of white goods. READ MORE
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14. A Peer-fect Website Marketing Strategy
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : This thesis explores factors that influence consumers' willingness to use P2P rental platforms, and how these affect consumers’ service and brand impression. This was achieved by conducting a qualitative study through interviews and observations with participants exploring the P2P rental platform Hygglo. READ MORE
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15. Why rent if you can buy? : Exploring Drivers of Collaborative Consumption and Communication Strategies for Consumer Behavior Change
University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskapAbstract : Collaborative Consumption is an economic model wherein consumers gain access to goods without acquiring ownership, for example through sharing, trading, swapping, or renting (Belk, 2014). This approach is often viewed as a means to enhance resource efficiency and transform the economy in a sustainable way (Botsman, 2013). READ MORE