Essays about: "Sharmily Anantaraman"

Found 1 essay containing the words Sharmily Anantaraman.

  1. 1. Uncovering Customer Orientation in Product Development - A Qualitative Study based on the Software Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sharmily Anantaraman; Hibo Hussein; [2015]
    Keywords : Product Manager; Product Development; Software; Knowledge Management; Actor-Network Theory; Customer-orientation and Product Management; Business and Economics;

    Abstract : PURPOSE: The purpose of this research project is to further advance theory on management of product development by providing insights on customer orientations. The study contributes to the literature by bringing in Actor-Network Theory (ANT) as a new perspective to theorize the process of translations between customer orientation and engineering orientation within product development. READ MORE