Essays about: "Sharon Mwamburi"

Found 1 essay containing the words Sharon Mwamburi.

  1. 1. Destination Branding : A Qualitative Case Study of Local Stakeholders’ Practices in Mombasa, Kenya

    University essay from Södertörns högskola/Turismvetenskap

    Author : Sharon Mwamburi; [2019]
    Keywords : Branding; Identity; Mombasa; Stakeholders; Partnership;

    Abstract : The tourism industry is today the most powerful driver of economic growth and development. Globalization plays a big role in diminishing traveling barriers across the globe, which has led to increased competition between destinations to identify themselves and delineate how they want to be perceived by tourists. READ MORE