Essays about: "Sheida Ghavamzadeh"

Found 1 essay containing the words Sheida Ghavamzadeh.

  1. 1. The impact of perceived product quality, service quality and transaction cost on the customer’s willingness to pay after a price increase

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Sheida Ghavamzadeh; [2019]
    Keywords : customer perceived value; willingness to pay; price increase; utilitarian and hedonic; value-based pricing; pricing strategy;

    Abstract : Objective: The objective of the study is to learn how the customer’s willingness pay after a price increase differs given different product conditions. Specifically, how it differs between high and low involvement products and hedonic and utilitarian products. READ MORE