Essays about: "Sheida Ghavamzadeh"
Found 1 essay containing the words Sheida Ghavamzadeh.
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1. The impact of perceived product quality, service quality and transaction cost on the customer’s willingness to pay after a price increase
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Objective: The objective of the study is to learn how the customer’s willingness pay after a price increase differs given different product conditions. Specifically, how it differs between high and low involvement products and hedonic and utilitarian products. READ MORE
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