Essays about: "Shida Sanaee"

Found 1 essay containing the words Shida Sanaee.

  1. 1. The face of a company : A study of brand identity in a management consultancy firm

    University essay from IHH, Företagsekonomi

    Author : Pierre Salloum; Shida Sanaee; [2011]
    Keywords : Brand; brand identity; brand leadership; consultant; service;

    Abstract : Problem: Today a brand means more than just an image or logo. Employees often see themselves as the brand and feel a connection to it. READ MORE