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1. How to Improve Subsidiary Willingness towards Reverse Knowledge Transfer in Emerging-Market Multinational Enterprises? : A Case Study of Geely Group
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Emerging-market multinational enterprises (EMNEs) have been increasingly engaged in outward foreign investments, the distinctive feature for their internationalization being the aim of strategic asset-seeking and acquiring knowledge. Thus, reverse knowledge transfer is significant in achieving innovation catch-up. READ MORE
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