Essays about: "Shishang Gu"

Found 1 essay containing the words Shishang Gu.

  1. 1. Competing in the Chinese Instant Noodle Market–A market research on the “Present Wheater”brand of the Hualong Group Co., Ltd

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Yanni Shizhou; Shishang Gu; [2005]
    Keywords : Marketing Research; Market Targeting and Positioning; Consumer Market and Behaviour; the Marketing Mix; Pricing Strategy; Marketing Distribution Channel; Promotion Tools; Product Quality;

    Abstract : The thesis mainly discusses in two aspects. The first aspect is how the customers think of the “Present Wheater” of the Hualong Group and what the position of the “Present Wheater” is in the Chinese instant noodle market. READ MORE