Essays about: "Shkumbin Ibrahimi"

Found 2 essays containing the words Shkumbin Ibrahimi.

  1. 1. Global Consumer Culture : A qualitative study on how consumers construct global selves through consumption.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Vladislav Enev; Shkumbin Ibrahimi; [2014]
    Keywords : Globalisation; Consumer Culture; Global Consumer; Global Self; Country-of-Origin.;

    Abstract : Background: Globalisation is changing the world and our daily lives are governed by products and images originating from other countries and other cultures. Globalisation influences consumer culture and different authors have argued for the emergence of global consumer culture. READ MORE

  3. 2. Managing negative publicity : A quantitative study on how negative publicity affects the consumer

    University essay from Ekonomihögskolan, ELNU

    Author : Conny Johansson; Simon Möllefors; Shkumbin Ibrahimi; [2012]
    Keywords : Negative publicity; BP; corporate social responsibility; brand positioning; brand revitalizing; consumer attitudes; purchase behavior.;

    Abstract : Background: A brand’s reputation can take many years to build up, although the value of the brand is not forever. Accidents, scandals or product safety incidents associated to a certain corporation can affect a brands reputation. READ MORE