Essays about: "Shock advertisement"

Found 4 essays containing the words Shock advertisement.

  1. 1. Veterinärbehandlade livmoderframfall hos svenska mjölkkor : förekomst och överlevnad

    University essay from SLU/Dept. of Clinical Sciences

    Author : Leo Krantz; [2022]
    Keywords : livmoderframfall; mjölkkor; förekomst; behandling; överlevnad;

    Abstract : Livmoderframfall är en ovanlig komplikation som kan uppstå efter förlossning men bland våra husdjur är kor de som drabbas oftast. Tillståndet innebär att livmodern vänds ut och in och trycks ut genom vulvan. READ MORE

  3. 2. Generational attitudes towards sexual advertisement : A comparative study between Sweden and South Korea

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Andreas Johansson; Erik Lindmark; [2021]
    Keywords : Shock advertisement; Hofstede s framework; culture; shock advertising; level of sex appeal; generational theory;

    Abstract : To break through the clutter of advertisements, some advertisers uses sexual appeal as a technique to increase visibility and sales. The purpose of this study is to examine, from a Swedish and South Korean perspective, how the attitude towards sexual appeal in advertising differ between generations. READ MORE

  4. 3. The Risks of Shock Advertising for Non-profit Organizations : A qualitative study of the effects of shock advertising on consumer processing and evaluation

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Ola Olofsson; Marcus Funke; [2020]
    Keywords : Brand Image Incongruity; Shock Advertising; Consumer Processing; Consumer Evaluation; Brand Evaluation;

    Abstract : The use of shock advertising as a means to attract consumers’ attention has been prevalent during the last decade. This is especially true in the case of non-profit organizations, where consumers are more lenient to incongruent and explicit imagery. READ MORE

  5. 4. Poverty Porn as a Sign of a Postcolonial Wall Between “Us” and “Them”

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nadezda Kaskure; Jana Krivorotko; [2014]
    Keywords : poverty porn; postcolonial theory; poverty; NGO; marketing; advertisement; critical study; Business and Economics;

    Abstract : One of the problems that people were trying to overcome for years is poverty. Almost half of the population lives on $2.50 a day. However, it appears that poverty could also be seen as the symbolic resource rather than a financial state. READ MORE