Essays about: "Shock advertising"

Showing result 1 - 5 of 8 essays containing the words Shock advertising.

  1. 1. Generational attitudes towards sexual advertisement : A comparative study between Sweden and South Korea

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Andreas Johansson; Erik Lindmark; [2021]
    Keywords : Shock advertisement; Hofstede s framework; culture; shock advertising; level of sex appeal; generational theory;

    Abstract : To break through the clutter of advertisements, some advertisers uses sexual appeal as a technique to increase visibility and sales. The purpose of this study is to examine, from a Swedish and South Korean perspective, how the attitude towards sexual appeal in advertising differ between generations. READ MORE

  3. 2. The Risks of Shock Advertising for Non-profit Organizations : A qualitative study of the effects of shock advertising on consumer processing and evaluation

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Ola Olofsson; Marcus Funke; [2020]
    Keywords : Brand Image Incongruity; Shock Advertising; Consumer Processing; Consumer Evaluation; Brand Evaluation;

    Abstract : The use of shock advertising as a means to attract consumers’ attention has been prevalent during the last decade. This is especially true in the case of non-profit organizations, where consumers are more lenient to incongruent and explicit imagery. READ MORE

  4. 3. Cultural Differences towards Sexual Advertising : A comparative study between Swedish and South Korean students

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Sara Hemmingsson; Linnea Sjöberg; [2020]
    Keywords : Sexual advertising; Hofstede s framework; culture; shock advertising; level of sex appeal; perception; advertising strategy;

    Abstract : This study has investigated whether cultural differences affect how one perceives sexual advertising. The study has focused on Sweden and South Korea, which showed great differences in Hofstede's cultural framework. Sweden, according to Hofstede, is considered to be a feminine country and has low uncertainty avoidance. READ MORE

  5. 4. Take A Chance On Shock : Facilitating Effective Shockvertising

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Duaa Kaddoura; Josef Gemhed Magera; [2020]
    Keywords : Marketing; Advertising; Shock Advertising; Shockvertising; Shocking Advertising; Shock Appeal;

    Abstract : Shockvertising is a set of advertising tactics that sends its message through the breaking of norms, presentation of shocking images, exploiting the audience’s anxieties, and various other ways. It is a quick way to break through the clutter of similar advertisements in today’s oversaturated world of advertising. READ MORE

  6. 5. Provocation and Millennials : Explorative study on millennials ́ emotional response

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mihail Aittokallio; [2019]
    Keywords : Provocative Advertising; Millennials;

    Abstract : Introduction​: Market has saturated in the point where customers are facing advertising overload. For companies it can be difficult task to achieve attention among desired target audience. Millennials have become one of the most valuable target group that companies are aiming to target. READ MORE