Essays about: "Shopper Marketing"

Showing result 1 - 5 of 6 essays containing the words Shopper Marketing.

1. 1. The Effect of Hotspots - Exploring Different Forms of Special Displays to Be Used by Brands in the Cosmetics Industry

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Matilda Hedelin; Julia Granqvist; [2021]
   Keywords : Cosmetics; Display; Special Display; Shopper Marketing; In-Store Marketing;

   Abstract : A current issue within retail is how to attract customers to brick and mortar stores, and how to keep their attention in today's competitive landscape with an increasing share of e-commerce. Further, retail brands at non-owned retailers have little to no control over the interaction with the consumer and lack tools with underlying research for how they should design their store displays. READ MORE

3. 2. The Unique Nostalgic Shopper : Nostalgia proneness and desire for uniqueness as determinants of shopping behavior among Millennials

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Matteo Betti; Iram Jahan Dad; [2016]
   Keywords : nostalgia; proneness; desire for uniqueness; shopping behavior; marketing; quantitative; european; CSI; consumer styles inventory; personal; historical; hedonic; hedonistic; utilitarian; shopping motivations; consumer behavior;

   Abstract : Millennials, or Generation Y, represent one of today’s most prominent age cohorts: with their increasingly stronger purchasing power and importance in the global economic landscape, it is no wonder that marketers are striving to find new ways to appeal to the taste of this peculiar generation of consumers. Among the various modern research fields in business, one in particular is offering incredibly interesting insights to both scholars and professional marketers: the concept of nostalgia proneness in consumer behavior. READ MORE

4. 3. Determinants of smartphone shopping adoption: Key factors for online shopping of consumer goods through smartphones in Sweden

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Joel Persson; Jonas Berndtsson; [2015]
   Keywords : Smartphone; e-commerce; online shopping; retail; consumer behaviour; UTAUT; Sweden; Business and Economics;

   Abstract : The purpose of this thesis was to examine key factors for adoption of online shopping of consumer goods through smartphones in Sweden. Previous research on online shopping and m-commerce was reviewed and the Unified Theory of Acceptance and Use of Technology model (UTAUT) (Venkatesh et al. 2003) was chosen. READ MORE

5. 4. Atmospheric effects on hedonic and utilitarian customers

   University essay from Ekonomihögskolan, ELNU

   Author : Maria Andersson; Tajana Prevedan; Sara Palmblad; [2012]
   Keywords : Atmospherics; Hedonic; Utilitarian; Store environment; Experience marketing; Retail;

   Abstract : This study brings up the importance of using the store environment as a tool for creating positive consumer experiences. It compares two consumer shopping motives, hedonic (related to sensations and fun) and utilitarian (related to fulfilling a task). READ MORE

6. 5. Shopper Mode- Shopper Marketing from a shopper perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Charlotte Borgeke Nilsson; Caroline Lundström Ek; [2012]
   Keywords : Apoteket Hjärtat; Swedish pharmacy market; Shopper Marketing; shopper perspective; shopper mode; Business and Economics;

   Abstract : Title: Shopper Mode - Shopper marketing from a shopper perspective Date of the Seminar: Lund, 2012-05-30 Course: BUSN29. Master thesis Authors: Charlotte Borgeke Nilsson & Caroline Lundström Ek Advisor: Karin Alm Keywords: Shopper Marketing, shopper perspective, shopper mode, Swedish pharmacy market, Apoteket Hjärtat The thesis purpose: The purpose of this research is to contribute to a greater understanding and new knowledge in the conceptual area of Shopper marketing from a shopper's perspective Today, there is not much available research of the shoppers’ perspective of Shopper marketing. READ MORE