Essays about: "Shopping Enjoyment"

Showing result 11 - 15 of 16 essays containing the words Shopping Enjoyment.

  1. 11. Mobile Commerce Ventures in Stockholm : An analysis into the latest channel taking the retail industry by storm

    University essay from KTH/Entreprenörskap och Innovation

    Author : Anna Harris; [2015]
    Keywords : mobile commerce; m-commerce; mobile shopping; retailing innovation;

    Abstract : The mobile channel is becoming increasingly relevant within the retail industry and with that, new mobile technologies are being developed and adopted. Past research examines consumer adoption of new technology but rarely analyzes the business component, specifically those businesses developing  these new technologies. READ MORE

  3. 12. Consumers' online purchase intention in cosmetic products

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Shirin Aliyar; Clara Mutambala; [2015]
    Keywords : Online purchase intention; trust; perceived risk; shopping enjoyment; site design quality; cosmetic online stores; E-commerce;

    Abstract : Background: E-commerce is an evolving market; the number of retailers and the growth in online shopping has built up a competitive market. It is therefore essential for companies to continuously develop their online activity to remain and attract new customers. READ MORE

  4. 13. "Just one click" : utilitarian and hedonic motivations of students to shop fashion online

    University essay from Akademin för textil, teknik och ekonomi

    Author : Berenice Van Heeswijk; [2015]
    Keywords : Fashion; online shopping; student motivations; utilitarian motivations; hedonic motivations;

    Abstract : The online shopping industry has been growing over the past decade (Statista, 2014). Former researchers identified consumers’ utilitarian and hedonic online shopping motivations. A qualitative research was conducted to understand the utilitarian and hedonic online shopping motivations of students to shop fashion online. READ MORE

  5. 14. Apparel E-Commerce and Fitting Enabling Technologies

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Katharina Hirt; [2012]
    Keywords : perceived risk; apparel goods classification; technology acceptance mode; enabling technologies; virtual fitting;

    Abstract : Given that not even 10% of clothing is sold online, apparel e-commerce faces major challenges as opposed to traditional apparel shopping or e-commerce of digital goods. Due to the constantly increasing online business, it is essential to optimize the online apparel purchase process, for it to become more competitive. READ MORE

  6. 15. Exploring Channel Efficiency : A comparative Study on the Consumer´s View of Efficiency of Physical Retail Stores and the Internet

    University essay from Ekonomihögskolan, ELNU

    Author : Judith Hohn; Thorsten Gollnick; [2012]
    Keywords : Channel efficiency; physical retail stores; Internet; value perception; shopping enjoyment; service quality; price; criteria relevance; students;

    Abstract : Background: The concept of value perception is widely discussed in scientific literature and it is well-known, that channels deliver value to the customer. However, so far there has been no research about the efficiency of channels, especially the consumer´s perception of channel efficiency. READ MORE