Essays about: "Short case study analysis on international business"

Showing result 1 - 5 of 8 essays containing the words Short case study analysis on international business.

  1. 1. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

    University essay from

    Author : Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
    Keywords : Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

    Abstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE

  3. 2. A springboard to foreign markets : A multi-case study on Swedish international new ventures

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Sophie Furest; Nathalie Tägt Ljungberg; Ann Kristin Van; [2017]
    Keywords : international new ventures; international entrepreneurial orientation; Networks; performance; International business;

    Abstract : Internationalization is a strategy which is regarded as a trend where firms expand their business globally to achieve competitive advantages, especially for firms with limited resources. International new ventures are firms that are international from inception, con- nected to them is a certain failure rate. READ MORE

  4. 3. A Time-Evolving Optimization Model for an Intermodal Distribution Supply Chain Network:!A Case Study at a Healthcare Company

    University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

    Author : Sara Johansson; My Westberg; [2016]
    Keywords : Optimization; Mixed-Integer Linear Programming; Supply Chain; Distribution Network; Sensitivity Analysis.;

    Abstract : Enticed by the promise of larger sales and better access to customers, consumer goods compa- nies (CGCs) are increasingly looking to evade traditional retailers and reach their customers directly–with direct-to-customer (DTC) policy. DTC trend has emerged to have major im- pact on logistics operations and distribution channels. READ MORE

  5. 4. Communicative Patterns in Intercultural Classrooms - Case Study with Focus on Intercultural Communication, Humor & Laughter

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Yanhua Bai; Rui Zhang; [2012-10-05]
    Keywords : Chinese; culture; communication; intercultural communication; intercultural classroom; humor; laughter; educational communication;

    Abstract : Today, because of globalization and the development of communication technology, it is easier for people from different countries to get in touch and communicate with each other. In order to communicate better in different areas, such as business, diplomacy, tourism, etc, language competence is essential. READ MORE

  6. 5. Are Mergers and Acquisitions a Successful Way of Growth - A Case Study of Astra Zeneca

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Simon Utas; Frida Ekenberg; [2009]
    Keywords : Mergers and Acquisitions; Growth; Astra Zeneca;

    Abstract : Title: Are Mergers and Acquisitions a successful way of growth- A Case Study of AstraZeneca Subject: Bachelors thesis within the field of Business Management, School of Economics and Engineering, Halmstad University, Sweden Authors: Frida Ekenberg & Simon Utas Supervisor: Christer Norr Objective: The objective of this thesis is to analyse the effects of a fusion from a business perspective. Furthermore, a case study approach is used in order to identify factors that have been reached by AstraZeneca through the joint venture. READ MORE