Essays about: "Showrooming phenomenon"

Found 3 essays containing the words Showrooming phenomenon.

1. 1. Browse Offline, Buy Online? : Exploring how showrooming is affected by customer experience in the clothing industry

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Julia Blomberg; Malin Christensson; John Synnes; [2020]
   Keywords : Showrooming; Customer Experience; In-store Experience; Decision Making;

   Abstract : Background: In the last 20 years, the retail industry has experienced a drastic transformation and the rise of e-commerce has resulted in a change in the retail business models. Thus, there has been a shift from the traditional single-channel format to a multi-channel format. READ MORE

3. 2. Showrooming phenomenon – A grounded theory investigation of the showrooming phenomenon via a customer’s lens

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Boyang Shi; Jinwan Liu; [2018]
   Keywords : Showrooming phenomenon; Customer perspective; Cross-channel consumption behavior; Grounded theory research;

   Abstract : Problem: Showrooming phenomenon refers to the customer behavior of physically experiencing the product in a physical store before purchasing it from online stores. It is becoming increasingly prevalent today and has attracted the interest of academia. READ MORE

4. 3. Understanding Showrooming - An exploratory research focusing on channel motivations and personal motivations that trigger showrooming.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofia Prior; Marieke Schulenburg; [2016]
   Keywords : Showrooming; Multi-channel shopping; Personal motivations; Channel motivations; Business and Economics;

   Abstract : Showrooming is an increasingly popular form of research shopping whereby customers evaluate and gather information at physical stores but end up purchasing the product online. Showrooming is a potential thread for physical retailers. READ MORE