Essays about: "Showrooming"

Showing result 6 - 8 of 8 essays containing the word Showrooming.

  1. 6. Showrooming phenomenon – A grounded theory investigation of the showrooming phenomenon via a customer’s lens

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Boyang Shi; Jinwan Liu; [2018]
    Keywords : Showrooming phenomenon; Customer perspective; Cross-channel consumption behavior; Grounded theory research;

    Abstract : Problem: Showrooming phenomenon refers to the customer behavior of physically experiencing the product in a physical store before purchasing it from online stores. It is becoming increasingly prevalent today and has attracted the interest of academia. READ MORE

  3. 7. Understanding Showrooming - An exploratory research focusing on channel motivations and personal motivations that trigger showrooming.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofia Prior; Marieke Schulenburg; [2016]
    Keywords : Showrooming; Multi-channel shopping; Personal motivations; Channel motivations; Business and Economics;

    Abstract : Showrooming is an increasingly popular form of research shopping whereby customers evaluate and gather information at physical stores but end up purchasing the product online. Showrooming is a potential thread for physical retailers. READ MORE

  4. 8. Network Perspectives on Showrooming : Examining Trust and Commitment in the Hair Care Industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jakob Jorstedt; Emma Engqvist; [2014]
    Keywords : Business network; trust; commitment; benevolence; credibility; showrooming; relationship marketing; hair care; L’Oréal; Redken;

    Abstract : Consumers are increasingly adopting new ways of purchasing and consuming hair care products, utilizing multiple channels (showrooming) in a hair care market where E-commerce actors are increasingly offering premium products at low price points. While previous research has extensively portrayed consumers as the central actor and villain of showrooming, this paper has instead focused its purpose and empirical investigation on the act ions and relationships between consumers, hairdressers, L’Oréal Redken and E-commerce as actors in the network of showrooming, applying a business network perspective. READ MORE