Essays about: "Shuvo Deep Dass"
Found 1 essay containing the words Shuvo Deep Dass.
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1. Customer Based Brand Equity and Intangibles : The case of the Swedish mobile network operators
University essay from Företagsekonomiska institutionenAbstract : Problematization: Studies indicate that there is a lack of strong brands among the Swedish mobile network operators. Problems of retaining customers are common among the big operators. Few studies on brand equity for intangible products have been done. READ MORE
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