Essays about: "Shuvo Deep Dass"

Found 1 essay containing the words Shuvo Deep Dass.

  1. 1. Customer Based Brand Equity and Intangibles : The case of the Swedish mobile network operators

    University essay from Företagsekonomiska institutionen

    Author : Carl Johan Jansson; Shuvo Deep Dass; [2012]
    Keywords : CBBE; Customer Based Brand Equity; Swedish; Telecom; Brand Trust;

    Abstract : Problematization: Studies  indicate  that there  is  a  lack  of  strong  brands  among  the  Swedish mobile  network  operators.  Problems  of  retaining  customers  are  common  among  the  big operators. Few studies on brand equity for intangible products have been done. READ MORE