Essays about: "Significance of marketing concepts"

Showing result 1 - 5 of 15 essays containing the words Significance of marketing concepts.

1. 1. I will find you... But will I influence you? : A quantitative study on influencer endorsements impact on brand loyalty

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Evelina Rokka; Gustav Mattsson; Kim Vuorivirta; [2022]
   Keywords : Influencer marketing; social media influencer; influencer; celebrity endorsement; celebrity; endorsement; authenticity; credibility; trustworthiness; brand loyalty;

   Abstract : Background: Brand loyalty is an essential asset for brands as it helps brands to build a strong brand. Therefore, brands invest a significant amount of money in their marketing efforts and strategies to create and maintain brand loyalty in an ever-competitive market. READ MORE

3. 2. Understanding CSR in the textile industry in a middle-income country : Stories from future managers in Sri Lanka

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Samantha Preiksaite; Tora Levehag; [2020]
   Keywords : Attitudes; CSR; Culture; Culture Dimensions; Ethical Dilemmas; Values; Sri Lanka; Textile Industry;

   Abstract : Production has relocated to the Eastern world, whilst consumption is dominating the Western world. Taking into consideration the cultural differences between East and West sanctions a problem, as it is identified that corporate social responsibility (CSR) practices require adaptation to the different cultural contexts. READ MORE

4. 3. Conversion Rate Optimization of E-Commerce using Web Analytics and Human-computer Interaction Principles : An in-depth Quantitative Approach to Optimization of Conversion Rates

   University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Author : Utsav Kaushik; Antonio Grondowski; [2017]
   Keywords : Conversion rate optimization; A B testing; E-commerce; Quantitative Research; Interaction Design; Human-computer interaction; HCI; Web Design; Statistical Inference; Web Analytics.; Konverteringsoptimering; A B-testning; e-handel; kvantitativ studie; interaktionsdesign; människa-datorinteraktion; MDI; webbdesign; statistisk inferens; webbanalys;

   Abstract : For an e-commerce business to grow, there are many ways one could try to improve the business in order to gain greater reach and increase sales. One of the main goals of such businesses is to convert as many visitors as possible into customers. READ MORE

5. 4. Student Recruitment for the Mobile Generation : An Exploratory Study of Mobile Marketing Practices in the International Higher Education Industry

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Marian Zinn; Helen Johansson; [2015]
   Keywords : Mobile Marketing; Student Recruitment; Student Marketing; Admissions Marketing; Higher Education Marketing; Enrollment Funnel; Higher Education Institutions; Mobile Devices; Smartphones; University; Mobile Student Recruitment; Mobile Internet; Mobile Advertising; Mobiles Marketing; Studentenanwerbung; Studentenrekrutierung; Studenten-Rekrutierung; Studenten Marketing; Mobile Studenten Rekrutierung; Universität; Hochschule; Mobiles Internet; Mobile Werbung;

   Abstract : Background: In an increasingly market-driven and global higher education industry, characterized by growing international competition and the emergence of disruptive mobile technologies, higher education institutions (HEIs) are challenged to adopt innovative ways of marketing for student recruitment to sustain student enrollment numbers. Within this new landscape the concept of mobile marketing for student recruitment has become an important issue for HEIs. READ MORE

6. 5. Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emily Widen; Jane Macfarlane-Grieve; [2015]
   Keywords : Business and Economics;

   Abstract : Abstract Title: Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy Date of the Seminar: June 2nd, 2015 Course: BUSN39. Degree project in global marketing Authors: Jane Macfarlane-Grieve Emily Widen Advisors: Christian Koch, PhD Keywords: Social Customer Relationship Management, Communication, Twitter, Airline, Customer Satisfaction Thesis purpose: The objective of this research paper is to gain a clear understanding of consumer attitudes and expectations whilst engaging in conversation with airline brands on the social media platform Twitter. READ MORE