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Found 2 essays matching the above criteria.

  1. 1. Ch-Ch-Ch-Changes: Turn and face the strange - Struggles of identity work in organisational change

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sigrid Carstairs; Victor Lindeberg; [2016]
    Keywords : Organisational Change Organisational Discourse Identity Work Organisational Identification Organisational Subcultures Identity Planned Organisational Change Values Subcultural Dominance Identity loop Culture and Identity Discourse Self-doubters Soldiers Surfers; Business and Economics;

    Abstract : In today’s fast moving business environment, organisational change is considered a key requisite to remain competitive, however, organisational change can be a double-edged sword as it can create difficulties for individuals in their identity work carried out in the organisation. Moreover, how individuals conduct their identity work in an organisation can amongst other factors be affected by discourse. READ MORE

  3. 2. PROVOCATIVE MARKETING : A study in how provocative marketing from profit-seeking companies is perceived by users’ in a social media context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sigrid Jessie Carstairs; Cajsa Nordin; Madelene Sund; [2015]
    Keywords : Provocative marketing; marketing communication; profit-seeking companies; users’ perception; social media; sexual appeals; Provokativ marknadsföring; marknadskommunikation; vinstdrivande företag; användares uppfattning; sociala medier; sexuella bilder;

    Abstract : The everlasting noise in today's marketing landscape has given rise to provocative marketing, which has become a frequently applied technique by marketers in an attempt to attract individuals’ attention. Provocative marketing can be defined as a deliberate appeal within the content of a marketing message, expected to shock its audience, since it is signified with values, norms or taboos that are not generally challenged in marketing because of its equivocalness and distinctiveness. READ MORE