Essays about: "Sijun Ma"

Found 1 essay containing the words Sijun Ma.

  1. 1. Green food - to buy or not to buy? : A study of belief's influence on green food consumption of Chinese urban residents

    University essay from Akademin för ekonomi, samhälle och teknik

    Author : Sijun Ma; Tong Wang; Xiyang Chen; [2013]
    Keywords : green food; green consumption; consumer behavior; consumers belief;

    Abstract : This student thesis deals with the influence of consumers' beliefs on the green food consumption of Chinese urban residents. The thesis uses and modifies Theory of Planned Behavior (TPB) model as the base. To collect the empirical data, the online questionnaire is conducted. READ MORE