Essays about: "Silbi Song"

Found 1 essay containing the words Silbi Song.

  1. 1. Becoming a Fan of Social Media Marketers : Uses and Gratifications of Facebook Brand Pages

    University essay from Stockholms universitet/Institutionen för mediestudier

    Author : Silbi Song; [2014]
    Keywords : internet; social media; Facebook; brand community; fan community; fan culture; identity; digital identity; identity construction; digital marketing; digital advertising; uses and gratifications; audience research;

    Abstract : The advent of social media has witnessed a transformation in how audiences interact with marketers online. While previous research has shown that media consumers generally hold a negative view of advertising, today’s media consumers are engaging with brands more than ever. READ MORE