Essays about: "Silvia Cano Cano Casas"

Found 1 essay containing the words Silvia Cano Cano Casas.

  1. 1. Moral Decoupling: Analysis of Possible Factors Causing Consumers to Ignore Brand’s Greenwashing Practices and the Effect on Purchase Intention

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Silvia Pilar Cano Casas; Eugènia Valls Llufriu; [2022]
    Keywords : Greenwashing; Moral Decoupling; Regulatory Focus Theory; Brand Identity Fusion; Purchase Intention;

    Abstract : Background: Due to the growth of green markets, the phenomenon of greenwashing arises. This leads to consumers experiencing feelings of betrayal and having trust problems with the brand using this misleading tactic. READ MORE