Essays about: "Silviana Mihalache"
Found 1 essay containing the words Silviana Mihalache.
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1. Composition with Country and Corporate Brands. Capitalising on the Country Brand Values
University essay from Ekonomiska institutionenAbstract : Background: The concept of countries as brands has been increasingly accredited once the postmodern global world became an every day experience. A strong country brand can provide corporate brands with a unique set of values, which supports their positioning on the international market. READ MORE
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