Essays about: "Simian Yang"

Found 1 essay containing the words Simian Yang.

  1. 1. A Qualitative Study on Online Music Consumption: How do Online Music Consumers Develop Loyalty Towards Musicians as Brands in the Digital Era?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Simian Yang; Zakariae Fouzbi; [2021]
    Keywords : Brand Loyalty; Digital Consumers; Online Streaming Platforms; Online Social Media; Music Industry; Business and Economics;

    Abstract : Purpose: The aim of this study is to explore and understand how online music consumers develop loyalty towards musicians as brands, along with potential reasons behind that process. Methodology: The study explores the phenomenon of loyalty development of online music consumers towards musicians as brands. READ MORE