Essays about: "Simon Blüchert"

Found 1 essay containing the words Simon Blüchert.

  1. 1. Connecting Value Co-Creation Practices and Consumer Relationships in Brand Communities : A Comparative Multiple Case Study of Two Adidas Runners Communities

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Simon Blüchert; Mårten Nordbeck; [2020]
    Keywords : Value co-creation practices; consumer relationships; brand community; relationship marketing; consumer participation;

    Abstract : A strong brand community is characterized by its value co-creation practices and brand community consumer relationships. Although previous brand community literature explains the contribution of brand community entities through these practices and relationships separately, no identified research has focused on how these practices are connected to the consumer relationships. READ MORE