Essays about: "Simon Einarsson"

Found 1 essay containing the words Simon Einarsson.

  1. 1. Shopping within today's retail environment - Understanding how the practice of shopping is performed in regard to omni-channels

    University essay from Göteborgs universitet/Graduate School

    Author : Simon Einarsson; [2020-06-23]
    Keywords : Shopping; Shopping practice; Omni-channel; Customer journey;

    Abstract : Proceeding from the practice theory perspective, the aim of this thesis is to contribute to a better understanding of today’s shopping within the retail industry. The purpose of this thesis is to examine how the practice of shopping is performed within today’s omni-channel based retailing. READ MORE