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1. 1. THE IMPACT OF THE INTERNET OF THINGS ON ESTABLISHED BUSINESS MODELS - A multiple case study of Swedish insurance companies

   University essay from Göteborgs universitet/Graduate School

   Author : Simon Emanuelsson; [2019-07-09]
   Keywords : Insurance; Internet of Things; IoT; Business Model; Business Model Canvas; Business Model Innovation;

   Abstract : The insurance industry has long been suffering from profitability and growth issues due to the increasing commoditization of insurance solutions, which has forced insurers to engage in destructive “premium wars”. Digitalization and technology advancements are only set to increase these pressures even further by shifting market boundaries and increasing the level of “digital sophistication” expected by customers. READ MORE