Essays about: "Simon Hellberg-Zarders"

Found 2 essays containing the words Simon Hellberg-Zarders.

  1. 1. Delving into the digital : A marketing investigation into determinants of app usage intention 

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Simon Hellberg-Zarders; Cécile Menard; [2018]
    Keywords : intention; attitude; intention to use; determinants; free apps; mobile apps; consumer behavior;

    Abstract : Since the advent of the smartphone, mobile applications on these devices have increasingly gained in popularity and have become a staple in the everyday lives of people. This trend has resulted in the development of millions of applications, yet the majority of them are never downloaded or used for a variety of reasons. READ MORE

  3. 2. Arousal : and its effect on attitude extremity towards a direct service

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Simon Hellberg-Zarders; Flurina Baumann; Carmen Böhler; [2016]
    Keywords : arousal; attitude extremity; attitude; direct service;

    Abstract : The aim of this study is to explain the effect of arousal on consumer’s attitude towards a direct service in terms of evaluation extremity. An important element within consumer behavior is the attitude that consumers have towards products and services. READ MORE