Essays about: "Simon Huléen"
Found 2 essays containing the words Simon Huléen.
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1. Innovation Services : Exploring the underlying perspectives of organisations intention to utilizing innovation services
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Introduction: The focus area of this thesis is on Innovation services and organizations intentions for utilizing innovation services. Innovation services is defined as consultancy services aimed at improving the innovation process, such as innovation training, ideation sessions and innovative workshops. READ MORE
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2. Is Sharing Caring? : A Quantitative Study of Consumers Intention to Write Online Product Reviews.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Electronic Word of Mouth (eWOM) is something that lately has gained increasing relevance and importance when it comes to consumers purchase decisions. Online reviews are considered to be the most important and reliable form of eWOM and it refers to when consumers communicate with other consumers online regarding their previous shopping experiences. READ MORE