Essays about: "Simon Huléen"

Found 1 essay containing the words Simon Huléen.

  1. 1. Is Sharing Caring? : A Quantitative Study of Consumers Intention to Write Online Product Reviews.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Philip Warntoft; Simon Huléen; Vincent Lind; [2019]
    Keywords : eWOM; online reviews; antecedents; behavioral intention; personal motives; economic incentives; venting; attitude; social motives; subjective norm; helping others; concern for others; a sense of community;

    Abstract : Background: Electronic Word of Mouth (eWOM) is something that lately has gained increasing relevance and importance when it comes to consumers purchase decisions. Online reviews are considered to be the most important and reliable form of eWOM and it refers to when consumers communicate with other consumers online regarding their previous shopping experiences. READ MORE