Essays about: "Simon Johansson"

Showing result 1 - 5 of 37 essays containing the words Simon Johansson.

  1. 1. Perceived Greenwashing: A Study of Attitudes

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Simon Johansson; Eddie Lindström; Junjie Liu; [2020]
    Keywords : ;

    Abstract : The purpose of this thesis is to explore how brand attitude relates to perceived greenwashing. Brand attitude is connected to the attitude towards the advertiser and perceived greenwash from consuming green advertisement is directly related to the attitude towards that ad, it becomes relevant to explore how brand attitude influences perceived greenwash. READ MORE

  2. 2. The process of product development in small agricultural firms : a multiple case study of Swedish lamb producers

    University essay from SLU/Dept. of Economics

    Author : Hugo Hultin; Simon Johansson; [2020]
    Keywords : agricultural sector; farmers; gotland; new food product development; new product development; NPD process; Sheep farmers; small firms;

    Abstract : This study provides a better understanding of small-scale farmers New Product Development (NPD) processes, what activities farmers undertake within and how they work with NPD processes. NPD plays a crucial role in creating and maintaining competitiveness in many industries and its importance has grown over the years due to changing market conditions, also in the agricultural sector. READ MORE

  3. 3. The right to the city in post-apartheid South Africa: Abahlali baseMjondolo’s struggle for land, housing and dignity

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Simon Johansson; [2019-10-01]
    Keywords : Abahlali baseMjondolo; the right to the city; citizenship; collective memory; dignity;

    Abstract : Fifty percent of the world’s population live in cities today, but predictions of the sustained urbanization trend estimates that this number will increase to seventy percent by 2050. Meanwhile, the consequences of the urban divide and the demarcations between people in the increasingly fragmented societies could be demonstrated in the case of South Africa. READ MORE

  4. 4. With a little help from my friends

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Axel Johansson; Simon Grundtman; [2019]
    Keywords : Remittances; Economic Growth; Panel Data; Development; Business and Economics;

    Abstract : Received remittances around the world has experienced a large increase during the last decades. This study investigates the effect that remittances have on economic growth, by using annual panel data from 81 countries from the last four decades. READ MORE

  5. 5. Brand Knowledge : An exploratory study on whether demographic factors affect consumer brand knowledge of a company which practices a standardized targeting strategy

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Magdalena Kaminskaite; Simon Johansson; [2019]
    Keywords : : Brand Equity; Brand Knowledge; Gaming Equipment Industry; Razer Inc.; Standardized Marketing;

    Abstract : Globalization is here to stay, and with an increasing number of brands deciding to test their fortune abroad, the importance of branding increases alike. The choice of globalizing a brand comes with potential financial benefits but it is not done without considerable effort. READ MORE